L. Gaye Torrance, President of TorranceCo, LLC, is a highly regarded strategic marketing and communications professional who has represented leading corporations and global brands, providing insightful guidance and executing innovative program initiatives that align with a client’s desired business goals.

Her insight and proven expertise offer executive counsel and actionable strategies to establish and/or reinforce the client’s market positioning. She has represented a diverse range of U.S. and global clients within financial services, re/insurance and risk management, industrial/commercial and healthcare sectors, as well as not-for-profit entities.

Ms. Torrance’s leadership philosophy is driven by thoughtful, upfront strategy, actionable planning and an unwavering commitment to client service. She has undertaken multi-faceted re-branding initiatives, new market entry launches and media relations programs on behalf of industry leading companies and organizations, influencing stakeholders.

Ms. Torrance’s professional career spans various leadership roles with prominent marketing and public relations firms. She launched TorranceCo LLC after serving as General Manager of Powell Take New York, the business/financial arm of what was previously the Washington, D.C.-based Powell Tate. She was the co-founder and principal of Middleton Torrance Marketing, a Bermuda-based consultancy advising on-island re/insurance, risk management and financial services entities. She originally established Torrance & Associates, Inc. after serving for more than five years as Vice President of Marketing for a foremost Wall Street investment firm.

Ms. Torrance holds a Master of Science degree from Boston University and is a graduate of Chatham College in Pittsburgh, PA.